Affiliate marketing continues to push the envelope in the digital world as a progressive mode of earning passive income, and Bitcoin gambling has not been left behind. This trend has picked up courtesy of Bitcoin’s consistent surge in popularity and its acceptance in the gaming industry. This article seeks to explore some trends shaping affiliate marketing in the Bitcoin gambling space and the tactics employed to gain maximum profits.
First, a brief primer into affiliate marketing as it pertains to the Bitcoin gambling landscape. In essence, affiliate marketing is founded upon the premise of promoting a product or service for a commission. Here, Bitcoin casinos enlist the help of affiliates who advertise the casino’s services, getting paid in Bitcoins for each new player they introduce [1].
Trends Shaping Affiliate Marketing in the Bitcoin Gambling World
The cryptocurrency audience is increasing each passing day. Research by Finder revealed an estimated 106 million people had acquired or used crypto as of February 2021, a 15.7% increase from December 2020 [2]. With Bitcoin commanding over 60% of the crypto market share, it’s no wonder the gambling industry is leaning towards it [3].
Building on this, following are key trends to note:
1. Blockchain-Driven Trust:
Transparency has been a significant issue in the casinos’ world that Blockchain technology seeks to resolve. The technology allows users to verify and ensure that outcomes are fair and random, thereby fostering greater trust with the players. Bitcoin casinos taking this transparent route are experiencing an influx of players [4].2. Higher affiliate earnings:
With increasing player traffic in Bitcoin casinos, affiliates make more money compared to traditional casinos. This is tied to Bitcoin’s value and the luxury of getting paid in cryptocurrency, a decentralised entity not governed by standard bank restrictions.3. Legalised gambling markets:
Many territories, like the US, have opened their doors to legalised online gambling. This has caused affiliates vast, untapped markets, thereby bringing more players into Bitcoin casinos.Effective Tactics in Bitcoin Gambling Affiliate Marketing
Multi-pronged approach:
Successful players in the Bitcoin gambling space understand that one marketing strategy isn’t enough. They utilise SEO tools, influencer marketing, and tools like Google Ads and social media marketing to target a wide audience.Savvy technological implementations:
Several Bitcoin casinos have advanced their gaming software, incorporating top-notch graphics, sound, and game features to attract players. Affiliates can leverage this advanced software in their promotions to get more traction.Sophisticated affiliate tracking:
Bitcoin casinos are migrating towards sophisticated tracking systems that provide detailed statistics of player activities. This real-time data helps affiliates understand player behaviour and tailor their marketing strategies concurrently.Bitcoin payment gateways:
The use of Bitcoin-specific payment gateways has spruced up the affiliate earning process. These gateways ensure fast, secure transactions, a factor affiliates can highlight to attract Bitcoin users.As we move further into 2022, there’s no doubt we will continue to see the growth and development in this sector. It’s an exciting time for those delving into affiliate marketing in the Bitcoin gambling world.
SOURCES:
[1] CoinDesk; Rookies’ Guide to Affiliate Marketing
[2] Finder; Cryptocurrency Adoption Index, February 2021
[3] CoinMarketCap; Crypto Market Capitalization
[4] Bitcoin Magazine; How Blockchain Technology Is Shaping The Online Gaming Industry
